New Braunfels Utilities Selects Chief Customer Officer
Appointment reinforces continued focus on customer experience, innovation and community trust
FOR IMMEDIATE RELEASE
Contact: Charlcee Cervantez
Senior Communications Specialist
830.312.7915 | communications@nbutexas.com
NEW BRAUNFELS, Texas (April 29, 2026) – New Braunfels Utilities (NBU) has selected Amanda Collins as its new Chief Customer Officer to support the growing needs of the New Braunfels community. Collins will begin her role in early May.
In this role, Collins will lead NBU’s customer operations, including customer service and engagement. She will focus on improving customer experience by implementing new technology and enhancing the customer portal. Making it easier for customers to manage their accounts and access services through a more seamless and user-friendly experience.
“Amanda’s experience in building innovative systems and improving customer operations will be instrumental as we continue to evolve to meet the needs of our community,” said Ryan Kelso, Chief Executive Officer of New Braunfels Utilities. “Her leadership reflects our commitment to putting customers at the center of everything we do.”
Collins brings more than 17 years of government experience, with deep expertise in customer operations, regulatory compliance and organizational strategy. Most recently, she served as Director of the Consumer Relations Division at the Texas Department of Motor Vehicles, where she led a high-volume customer contact center supporting more than one million customer interactions annually. In that role, she implemented technology-driven solutions to streamline processes, improve efficiency and elevate the customer experience at scale.
“I am truly excited to join the NBU team and build on the strong foundation already in place,” said Collins. “I look forward to supporting the team, delivering thoughtful solutions for our customers and earning their trust every day through reliable, high-quality service.”
Collins holds a Bachelor of Business Administration in Marketing from Prairie View A&M University and an Executive Master of Public Leadership from The University of Texas at Austin. She is also a Certified Fraud Examiner and a graduate of the Governor’s Executive Development Program.
NBU remains focused on enhancing the customer experience through innovation, operational improvements and proactive communication. This leadership selection reflects NBU’s continued commitment to serving as a trusted community partner.
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About New Braunfels Utilities:
New Braunfels Utilities (NBU) is a not-for-profit, community-owned provider of electric, water and wastewater services. NBU strives to be a trusted community partner with a mission of providing resilient essential services to over 60,000 customers. Utility revenues are continually invested back into the very systems that provide electricity and water to our customers’ homes and businesses. Additionally, New Braunfels Utilities makes an annual transfer to the City of New Braunfels, which in turn helps to pay for services such as fire, police and city parks. NBU is governed by a Board of Trustees comprised of the mayor and four appointed residents. Visit nbutexas.com to learn more about our services and follow NBU on Facebook at facebook.com/newbraunfelsutilities, on X at @nbutexas or on Instagram at @nbutexas.